Here’s Seth Godin‘s TEDtalk about a world of too many options and too little time. Godin is the author of Purple Cow, as well as other de rigueur marketing guides that address marketing in the digital age.
While the video is from 2003, it is still, and maybe even more relevant relevant in a world marketplace overwrought with social media.
Godin expresses the importance of marketing mixes and consumer outreach, and emphasizes the need to stand out in the crowd. But the main point, and what I like best, is the idea that it’s not what we produce (product or service) that has to be remarkable. WE must be remarkable. That other stuff will follow.