J.C. Penney has a new ad running on T.V. that is probably the most annoying thing I have seen since the dreaded AT&T commercial that was airing last October.
Watch it and see for yourself, however, I caution you to turn your volume down a little.
On one hand I’d like to ask, “What were they thinking!?” It hardly even makes sense (why are they screaming exactly?) and is truly obnoxious on a sensory overload level.
On the other hand though, it was pretty darn clever. It sure made you sit up and take notice. I know I sat bolt upright when it came screaming on my TV last night.
There I was, half-lidded and slumbering through something (I think it was Up All Night) when it shook me to a height of awareness I haven’t experienced since I nearly got ran over by a city bus, mindlessly strolling across the 16th Mall.
Today the Internet is on fire today with people blogging and commenting on it, and I’m pretty sure it’s water cooler talk in a lot of offices across the country.
But, everyone’s talking about J.C. Penney, aren’t they?
It made an big, immediate impact.
Of course it’ll never be anything that the “Just Do It,” “Where’s the Beef” or “Think Different” ads were. And for that reason, and the sheer annoyance level, I’d think the marketers at Penney’s would be smart enough to give it a short run time and be done with it. After all, there’s a brand backlash movement brewing out there already. People are saying they will never shop at J.C. Penney’s again. That might just be talk right now, but if that ad keeps airing, it could turn into a reality.
While I feel strongly about it too, finding the mind-numbing screeching truly horrific, it will never compare to the insipid AT&T ad that insults its own clients.
What do you think? Is the Penney’s ad the worst ever?